Unlock the full potential of your podcast as a powerful marketing vehicle that seamlessly integrates with your business.
By the end of this program, my goal is that you will transform your podcasting approach from a daunting task on your to-do list to a strategic and authority-building marketing asset.
We're going to cover:
Week 1: Podcast/Business Goal Alignment: Where business strategy meets podcast strategy. We will audit your current offer suite, the role your podcast is currently playing in your business, and create a roadmap to ensure your podcast is supporting your business goals.
Week 2: Nurturing Listeners into Leads and Buyers: We'll cover multiple monetization strategies and which ones are best for you based on your business goals and audience size.
Week 3: Cornerstone Content Strategy: You don’t want to just put out podcast episodes to put them out. Build a content calendar that excites you and meets listeners where they are in their customer journey that also drives the growth of your business.
Week 4: Repurposing Strategy and Workflow: Create an omnipresent marketing strategy with your podcast content. I’m breaking down exactly how I do this for my clients and how you can too in just a few hours a week.
Bonus Module 5: Podcast Listener Growth Using Ads (without spending a ton of $$) w/ Guest Expert Megan Shields
Bonus Module 6: Podcast Guest Strategy (grow your audience and business via collaborations)
The details:
- August 14th-September 18th
- 6 weeks of pre-recorded trainings to watch and implement at your own pace
- Weekly live q+a calls w/ Cait (optional)